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SRMedia SRMedia is a young company that owns innovative Out-Of-Home (OOH) assets. These assets include various media available on the bus transport network in Chennai. Our flagship product is the opportunity to place an advertisement on the backside of the ticket of the Chennai Public Bus transport. This ticket finds itself in over 6 crore hands in 1 month. Typically it draws immediate attention of the traveler and is a captive media because it can hold the attention of the viewer for the first few minutes without any other media interference. This quiet time can be used for various campaign forms - be it activation, teasers, competitions or just branding communications. Our unit is well equipped with tools and skilled hands for designing, fabricating and erecting glittering frames of display items. The use of quality materials, the expertise of our designers and enterprising marketing executives have achieved sustained growth and goodwill among advertisers. Our enduring commercial contacts with the public transport authority are an index to our pride of place in the field of advertising.

Bus Panels (Side and Back)
  • This transit media is a high visibility platform for companies looking to launch products or engaging in brand building initiatives.
  • The demographics of users of the Chennai MTX are staggering and include people from all walks of life.
  • Exclusivity in ownership of the Medium will certainly be a very big plus for the Advertising Company.
  • Expectation can be built in the mind of the commuting population on "What Next" month on month.
  • The medium promises to be a very strong one to one messenger carrying vital marketing messages to the target audience

Bus Ticket in Chennai
Advertising packages available for Captive Audience - Guaranteed Eye Balls! minimum 50,000 rolls which captures at least 10 Lakhs impressions.
  • Back Side - Size of Advertisement: 56mm x 76mm on the reverse of the ticket. 4 color printing.
  • Front side bottom banner 56mm x 18mm. Can serve as a "teaser". 4 color possible
  • Captive Audience - Guaranteed Eye Balls!
  • Repeat value and effective Mind Space capturing!
  • High recall value!
  • High interest levels can be created!
  • One to One communication!